Jasper AI Review: How to Generate Great Copy With Artificial Intelligence

Are you looking for information on how to do persuasive and engaging copywriting? Great! Jasper AI (formerly Jarvis AI) will be your new best friend!

Artificial Intelligence is evolving more and more and at the same time more and more tools are born that use it and that becomes essential to remain competitive, not only in direct response copywriting but also in SEO or in the e-commerce world.

Jasper, as of today, is still the “Gold Standard” of AI Writers, the first to have breached the market and model to which all other competitors aspire.

Jasper AI is a tool based on the Gpt-3 language model, like many other similar tools, but there is no doubt that Jasper has an edge, and that’s what I will show you in this article.

There are similar cheaper solutions, but when it comes to writing with AI what really matters is the quality of the final result, and in this Jasper is still the best you can find.

Do you want to try Jasper AI? I can offer you 10,000 words for free to test it out for 5 days and discover its potential. Find the link at the bottom of this article.

Who Is Jasper AI For?

jasper ai jarvis review
  • If you are approaching AI writing for the first time: Jasper is the easiest to use.
  • If you are looking for an AI Writer with a high-quality output: it’s definitely above average.
  • If you want to do copywriting with AI in non-English languages: in this case, you have few alternatives, with foreign languages Jasper gets along quite well compared to competitors.
  • Are you a blogger and do you write for yourself or for clients? Great, this tool will make your work a lot faster.
  • Are you an SEO and need to create a lot of content? Perfect, even if you will have to optimize them later, perhaps using a tool like Frase.io.
  • Are you into Affiliate Marketing? Jasper is able to create the perfect copy for your landing pages, your Facebook Ads, or a product review.

In any situation where a massive creation of content is required, even on a large scale, an AI copywriter becomes very useful, even if you will still have to put your own style, edit the texts and make them perfect.

Why Is Jasper (formerly Jarvis AI) The Best?

There is no doubt that Conversion AI, the company behind Jasper, has a significant advantage over its competitors, having been the first to launch this new ever-growing trend.

In fact, using an algorithm like Gpt-3 is not enough, it’s also necessary to do what is called “fine-tuning”, that is to train the AI to generate optimal results.

  • Jasper has been trained using the best copy, written by the best international copywriters, so it is really effective in generating original, persuasive, and creative content.
  • It’s fast! When you generate the output, within 2/3 seconds you can get an entire paragraph or the entire text of a Facebook Ad or an Amazon product description.
  • It has a large number of ready-to-use templates, based on your specific need you can generate the content you want, for example, an AIDA or PAS marketing framework, a Quora Answer, a product description, an Outline, and much more.
  • It has the most advanced Long-Form Assistant, a text editor where you can generate blog articles or any other type of content using AI… very quickly!
  • It has the Boss Mode, AI can interpret commands written in natural language, and in this Jasper is currently unattainable by competitors.
  • It has Recipes, they are not cooking recipes but simply specific templates that allow you to create a successful blog article or any type of content very quickly with preset patterns and in a few minutes.

Jasper AI Templates

jasper ai templates

From the Templates page you can access several pre-set content creators, to date there are 53 different ones plus the long-form assistant.

In addition to those dedicated to blog articles, such as Introduction, Outline, Paragraph, and Conclusion, you can also find, for example:

  • YouTube Video Description
  • Video Titles
  • Amazon Product Description (bullet points)
  • Perfect Headline: generate a persuasive or click-baiting headline
  • Facebook Ad Headline
  • Facebook Ad primary text
  • Content Improver: rewrites, enriches, and improves any text
  • PAS Framework (Problem-Agitate-Solution)
  • AIDA Framework (Attention-Interest-Desire-Action)
  • Quora Answer: generates an answer for Quora questions, which are great for driving more traffic to your site
  • Creative Story: perfect for fiction content creation

These are just a few examples, there are no limits to the content you can generate, someone even wrote a whole book with Jasper AI.

PAS Template Example

In this example I simply filled in the necessary fields:

Company/Product Name, where you enter the name of the product you want to promote or the name of the service you offer, or even your company.

Product Description, a brief description of the product or service on which you want to generate the copy.

Tone Of Voice, the desired tone of voice, can be persuasive, friendly, formal, playful, or whatever you prefer, AI will be able to understand it.


jasper ai pas example

In the next image, you can see the AI output.

jasper ai pas formula

Feature To Benefit Template Example

Here is another example, in this case, I used this copywriting tool that transforms simple features of a product into real benefits.

This is very useful in E-Commerce product descriptions or landing pages, so if you are an Affiliate Marketer this template becomes really effective.

jasper ai feature to benefit example

In the next image, you can see the output generated by Jasper.

jasper ai feature to benefit result

Create a Successful Blog With Jasper and Artificial Intelligence

If you are a blogger, an SEO, or you are otherwise involved in writing content for yourself or for other clients, you know very well that writing a good blog article can take you several hours.

I don’t want to fool you, even with AI you won’t get an article ready to be published in 10 minutes, but I assure you that you will save a lot of time, especially in the initial drafting of the article.

This will allow you to increase the number of contents and consequently the web traffic and revenues.

Jasper has the best long-form assistant you can find, for effectiveness and simplicity, also thanks to the Boss Mode and the commands you can write directly in the editor.

Imagine writing: “generate the introduction for a blog article about email marketing“, then you click the command et voilà, within seconds you have an introduction written for you.

Will it be perfect? Probably not, but you can fix it or generate a new one.

If you want to see for yourself how it works I suggest you watch my video review of Jasper (formerly Jarvis), you can find it at the bottom of this article.

Blog Post Creation Example

By clicking on the long-form assistant you can decide whether to create an article from scratch (Start From Scratch) or whether to use the Workflow, I recommend the second option for simplicity.

jasper ai blog article workflow

Here you can select the language and then provide the AI with a description of the content that you want to write about in your blog article, the so-called Draft, something similar to the example below.

You can also define a maximum of 3 keywords around which the content will revolve, very useful from an SEO point of view.

Then click on Continue.

jasper ai blog article

Now you can enter a title for the blog article, or have some generated by AI and choose the one you prefer.

jasper ai generate titles

Now it’s time for the introduction, even in this case you can write it yourself, or generate several with Jasper and choose the one you prefer, then click on Open Editor.

jasper ai generate introduction

Inside the Editor, on the left, you have a column where you can find the title, the Brief, the keywords and you can also define a specific tone of voice, while on the right you have the actual content.

As you can see, the introduction you have chosen previously is shown.

jasper ai long form assistant

Once the introduction has been made and perhaps edited and improved, the drafting of the article usually proceeds by defining an Outline.

You can write it yourself if you already have one that also includes related keywords (it would be ideal for SEO), or you can let the AI generate one for you.

You can do it in two ways, by using the Power Mode, which opens all the available templates on the left, including Blog Outline.

jasper ai power mode outline example

Or, and it is even simpler, using the Boss Mode, using a simple command directly in the Editor.

In this case, you just need to write something like “write an outline” or “generate an outline“, if you want to be more specific and effective you can also write “generate a creative outline on evergreen garden plants, speaking to householders with green thumb“.

The more detailed the command, the better the output, considering that the command cannot be too long.

Now just click CTRL + Enter key combination (or Command + Enter on the Mac) and Jasper will execute the command, generating an Outline.

jasper ai boss mode command example

What you can do with Boss Mode commands is truly amazing and endless. Now let’s try to generate a paragraph related to an H2 of the article.

You can do it in different ways, again using a template in Power Mode, or simply by placing the cursor under the H2 and clicking on Compose (or CTRL + J), or even with Boss Mode.

If you want to use a command, in this case, you can use “write a short introduction paragraph about XXX” and you will get a single sentence paragraph because you have specified that you want it short.

Or, you can ask AI to write a long paragraph, or a list of bullet points, questions, or whatever.

jasper ai boss mode list example

You will have to repeat the same process for all the H2s and H3s you want in the article and for the final conclusion, so you will get a complete article in a matter of minutes.

Editing and Fact-Checking

As I said before I do not want to deceive you, the article obtained will hardly be perfect, both in terms of grammar and in terms of facts and truthfulness.

Remember, it is still an Artificial Intelligence that uses a linguistic model, it’s not a database that knows everything and above all, it is trained in English, so using it in other languages there will be some things to correct, so you will have to proceed in two phases:

  • Editing: you will surely have to fix some errors, perhaps verbs, use synonyms, make some sentences more fluent, or use the writing in the singular instead of the plural, enrich the content and give your tone of voice to the content.
  • Fact-Checking: this is a very important step because AI is not a research database, often the information it will write will be inaccurate or sometimes even incorrect, especially on strictly factual or technical topics. You will then have to fact-check with online research or, even better, you need to be really an expert on the topic you are writing about.


Recipes within Jasper AI are used to generate content even faster.

Recipes are ready-made content schemes, which already include all the Boss Mode commands that you should use in the content itself.

In the image, you can see an example of a Recipe.

jasper ai recipes

Jasper Community users can create and share their Recipes, and you can create yours if you want to share them with others, this is why the Community is a great place to help each other.

Of course, the Recipes you find in the software and in the community are all in English, but this doesn’t stop you from creating your own in non-English languages.

Recipes are undoubtedly a flagship of this AI Writer, also because you can take advantage of the skills of the most experienced users and get effective content in a short time.

Plans and Pricing

jasper ai plans and pricing

Jasper is not the cheapest solution you can find, but if you take into account all its skills and the quality of the output, I would say that it’s absolutely worth it!

Unfortunately, there is no Jasper Lifetime Deal, but you will have to pay a monthly or annual subscription.

The two basic plans are:

Starter Plan (from 29$/month)

This plan has several limits, you can generate a maximum of 20,000 words per month and you do not have access to the long-form assistant and Recipes.

It’s okay if you tend to only generate social and short-form content (Facebook Ads, Google Ads, product descriptions, Quora Answers, Headlines, etc.), or if you write a few blog articles a month.

In this case, however, you will have to do it without the long-form editor but using templates (Blog Introduction, Blog Outline, Blog Paragraph, and Blog Conclusion).

Paying for this plan annually you will only pay 24$/month. You can also choose to increase the number of words per month, for example by paying 49$/month it will become 50,000.

Boss Mode Plan (from 59$/month)

This is the plan that I personally recommend because you will be able to use commands and generate up to 50,000 words per month with AI.

Of course, in this case, you can use the long-form editor with all its advantages, Recipes, the basic grammar check.

You also have the option of integrating the famous Copyscape anti-plagiarism software, and SurferSEO for SEO content optimization.

Again, if you pay annually the price is reduced to 49$/month, while if you need to generate more words, just select the appropriate option and, for example, with 99$/month you can reach 100,000 words.

Credits Refund Up to 20%

Working with AI you will find that sometimes the output is not what you want, so you will have to regenerate it by throwing away some of the monthly credits.

This is perfectly normal and happens with every AI Writer, so you have the option to get a refund of up to 20% of the words generated in a month.

Just click on the thumb down at the bottom on the left, but it is important that you do it immediately, as soon as it is generated. If you take other actions on the Editor, such as deleting a word or writing something, the option will disappear and you will no longer be able to request a credits refund.

This feature actually means that the number of words you can generate in a month goes up by 20%, so respectively 24,000 for the Starter Plan and 60,000 for the Boss Mode Plan.

Get 10,000 Words for Free and Try Jasper AI

Do you want to try Jasper for yourself? It’s very simple and I can give you 10,000 words for free that you can use in 5 days.

This is the best way to try Jasper’s power for yourself, just click the button and sign up.

SEO Mode, SurferSEO Integration

If you subscribe to the Boss Mode Plan you also have the possibility to integrate a very famous tool for SEO content optimization, namely SurferSEO.

It’s a separate tool, with a separate subscription, which gives you even more power in the creation of content with a very high probability of higher ranking on Google.

A valid alternative to Jasper and SurferSEO is definitely Frase, read the article with my review: Frase Review: get your content on Google’s first page with Artificial Intelligence

Jasper.ai Video Review

Community, Academy, and Tutorials

Conversion.ai is a young and dynamic company and its team of copywriters, and engineers specializing in AI and customer support is the best you can find.

Jasper’s Facebook group is made up of thousands of users who exchange ideas and tricks on how to best use this tool.

You also have at your disposal a series of video tutorials and a real Academy to learn even the most specific features of the platform, with the possibility of also obtaining a Jasper certification.

The excitement that reigns within the Jasper world is contagious and will surely make you want to learn more and delve into the use of this technology.


I know, you are surely thinking that Jasper costs too much, but let me tell you something. I myself have tried several AI Writers, even the low-priced or even free ones.

Although in some cases you can come up with something good, often it’s not worth it, because you waste a lot of time and you know, time is money.

However, it’s a technology that is evolving at the speed of light, several competitors are emerging and this can only be good for the market because it will create more alternatives and lower prices.

Jasper.ai is a professional tool, which you should use if generating content is one of your businesses.

Perfect if you are a blogger, an affiliate marketer, if you own an SEO agency, if you have a company that wants to create more content for clients, or if you are a freelance and maybe you work on Fiverr.

The best thing you can do is try it for yourself, free for 5 days using 10,000 words.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.